Thursday 12th July, 2012
10:00am to 10:20am
Are the best startup ideas those that come from years of experience ina particular field, making something with which you’re immenselyfamiliar? Or should they come from left field, allowing you to bring anew, and often disruptive, perspective to bear on an industry thatneeds some shaking up? It’s a tough dilemma, forcing you to choosebetween the predictable familiarity of evolution and the bloodshed andtransformation of revolution. In this session, Sendgrid’s IsaacSaldana will discuss getting from the fundamental idea to the earlysteps of execution, drawing on his experience launching and growing three very different startups.
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