The age of entrepreneurial enlightenment

A session at International Startup Festival

Thursday 12th July, 2012

10:20am to 10:30am (EST)

Today’s early-stage companies are obsessed with data. They rely on analytics to understand every facet of their business, optimizing the way they acquire and engage customers, how they spread the word, and how they extract revenue. After all, you can’t improve what you can’t measure. But this obsession with data has a cost. What if you’re optimizing the wrong things? What if you’re already better than the rest of the industry in one dimension, but falling behind in another? How would you know? In this session, Bjoern Herrmann shares his research into thousands of startups. Working closely with entrepreneurial visionaries like Steve Blank, Bjoern and his team have collected and analyzed the key performance indicators of a broad range of startups, and codified this data into a system that understands what “normal” looks like.

About the speaker

This person is speaking at this event.
Bjoern L. Herrmann

I am an entrepreneur with purpose. I write about technology, education, entrepreneurship and innovation. My personal tagline: unleashing human potential bio from Twitter

Next session in Stage A

10:30am Shareanddipity – Living in a world where access triumphs over ownership by Lisa Gansky

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Time 10:20am10:30am EST

Date Thu 12th July 2012

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