Introduction to AdWords

A session at Introduction to AdWords

  • Luke Freeman

Tuesday 2nd October, 2012

6:30pm to 8:00pm (EST)

New customer acquisition is one of the important challenges for any digital business. Google AdWords can be excellent tool once you understand how to run a cost effective campaign with a strong ROI. This series will help you understand Adwords and how to use it as a positive tool for growth for your business.

Before begining any campaign you must first decide if Google AdWords is right for your business. In this session we'll discuss topics like is AdWords the right tool for you, how can you construct a cost-effective campaign, and how can you measure success? Luke will guide you through how Google AdWords works and the preparation required for running a successful campaign. We will also cover basic campaign structure, keyword selection, and ad text creation. After we've got the basics covered we'll dive into the details of how to optimize your campaign. We’ll look at important things like quality score, reporting, and keyword match.

We’ll also talk about the Google Display Network and spend some time on important campaign management tools. Students will gain an understanding of how to analyze your campaign’s performance and make changes accordingly.

Luke Freeman built his first website in 1996 and since then digital has become a second language for him. He's worked on everything from design and programming to advertising and strategy. He is currently working at the ABC as their Digital Marketing Coordinator.

About the speaker

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Luke Freeman

Digital Marketing Coordinator ABC

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Time 6:30pm8:00pm EST

Date Tue 2nd October 2012

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