Tuesday 9th October, 2012
11:10am to 11:50am
Let’s face the hard truth; most digital advertising today is ugly and uninspired. For years, marketers and creatives wrestled with how to convey a compelling message within a 728 x 90 square. Aside from Buy Now or Click Here, there was no captivating way to engage a consumer. It’s no wonder DR topped the digital ad spend. While the standard banner may be increasingly seen as an under-performing, dinosaur of DR, new high impact ad units featuring sight, sound and motion are helping marketers tell persuasive brand stories that are reminiscent of the kind of traditional ads associated with higher engagement. During this interactive workshop, you’ll discover the imaginative and innovative opportunities at your fingertips so you can design ads that don’t suck.
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