Tuesday 9th October, 2012
1:40pm to 2:20pm
This year, measurement and analysis were cited as the biggest internal marketing bottlenecks in an annual survey from Unica. Fifty-seven percent of marketers named it as one of their top three issues. In addition, marketers said their top two priorities are “turning data into actions” and “attributing success to marketing,” ahead of picking media channels and integrating marketing across them.
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