WORKSHOP 3 – Show Me the Money: Why Data Analytics Are the New Account Planning

A session at iStrategy Chicago

Tuesday 9th October, 2012

1:40pm to 2:20pm (CST)

This year, measurement and analysis were cited as the biggest internal marketing bottlenecks in an annual survey from Unica. Fifty-seven percent of marketers named it as one of their top three issues. In addition, marketers said their top two priorities are “turning data into actions” and “attributing success to marketing,” ahead of picking media channels and integrating marketing across them.

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 1:40pm2:20pm CST

Date Tue 9th October 2012

Short URL


View the schedule


See something wrong?

Report an issue with this session