Tuesday 9th October, 2012
1:40pm to 2:20pm
Brands need better ways to engage their fans on social media. Consumers today demand value in exchange for their attention and loyalty. Indeed, the importance of social media to customer loyalty programs cannot be overstated: after all, if you can’t connect with your customers, you can’t expect to use loyalty as currency. The answer just might be to provide rewards with premium digital content. But how do you create impactful customer engagement using music, eBooks, virtual goods, movies, mobile apps, and more? This workshop will reveal all.
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