MASTERCLASS 3 – Useful, Usable, Popular: 3 Lessons for Creating the Perfect App

A session at iStrategy Chicago

Tuesday 9th October, 2012

2:30pm to 3:10pm (CST)

A recent study from analyst firm Berg Insight predicts that total app downloads will reach a staggering 98 billion by 2015, with app-generated revenue set to top billion. But what makes a good app? How do you achieve that perfect balance between great content, great user interface and mass-market appeal? And once you’ve created your successful app, how do you maintain engagement levels and capitalise on your initial success? This session will explore the whole app creation pathway, from initial concept through development and marketing to ongoing support.

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Time 2:30pm3:10pm CST

Date Tue 9th October 2012

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