WORKSHOP 3 – Why Email Marketing Is Waxing, Not Waning

A session at iStrategy Chicago

Wednesday 10th October, 2012

11:00am to 11:40am (CST)

The growing popularity of social and mobile channels – along with the widespread misuse of email as a marketing tool – led many commentators to predict the decline of email as a meaningful part of the marketing mix. Yet for savvy marketers, the rise of social and mobile channels is actually opening up new opportunities for email marketing. According to a recent report, organizations combining email marketing with social media channels such as Facebook, Twitter, and LinkedIn increased their success with an estimated 10 million additional impressions via social. And mobile is equally compelling for small business marketers, with 88% of us now checking email on mobile devices. So how do you take advantage and make sure email marketing is working for your business? This workshop will show you.

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Time 11:00am11:40am CST

Date Wed 10th October 2012

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