Wednesday 10th October, 2012
12:40pm to 1:20pm
Content marketing is at the heart of making a digital impact for your brand that is memorable, connects with your audience, and drives action and ROI. The right content strategy can take your branding and marketing efforts to a whole new level by focusing on content-driven experiences for customers and consistent messaging across channels and devices. Find out why this approach is so successful – and how it helps prevent the biggest mistakes many companies make in their digital outreach strategies. Kim Caviness, TMG Custom Media’s Senior Vice President of Content, and Andrew Hanelly, TMG’s Director of Digital Strategy, lead you through a fun, interactive discussion that is sure to get you thinking about new strategies you can implement at your company.
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