WORKSHOP 3 – Customer Experience Design: Developing a Digital Innovation Playbook Focused on People, Not Technology Scott McDon

A session at iStrategy Chicago

Wednesday 10th October, 2012

12:40pm to 1:20pm (CST)

Innovating your business can be risky and difficult at the best of times. And in the fast-moving digital age, it can be downright terrifying: customers rule, connectivity is everywhere, and creating value for profit and social impact is the name of the game. So how do you best focus your resources in a world where everything is changing and anything seems possible? It’s easier than you might think. The secret is to stay focused on your customers, rather than technology. This workshop will show you how to reliably and consistently increase profits and better serve your customers online by putting people at the center of your digital business strategy.

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Time 12:40pm1:20pm CST

Date Wed 10th October 2012

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