WORKSHOP 2: HTML5: Giving Your Content A Cross-Media Facelift

While the world of magazine publishers has got to grips with taking their page-turners digital in recent months, a nagging question has raised its head in the realms of digital content development: HTML5 or native apps? Well, regardless of perspective, one thing is certain – mobile is going to be pivotal to the future of product and content strategy, and HTML5 should offer that seamless access standard, cross-platform, that both consumers and brands have been yearning for.
But could it all be a case of polishing the golden statue and watching as the lacquer comes off in your hands? With many still uncertain of HTML5’s readiness, its early adopters might feel they’re taking a leap of faith in converting, but the reality is that – with mobile becoming a larger component of media access and consumers digesting content across multiple devices and platforms – the future of content and product evolution has to involve HTML5.
Key takeaways:
• How to integrate HTML5 into future digital strategies without incurring the costs and headaches
• What HTML5 offer you? A run down of the top tips for publishers and brands looking to create cross-platform and device content – and how HTML5 is paving the way for seamless mobile video content
• The battle for fingers: Moderating the arguments of HTML5 and native apps