INTERACTIVE WORKSHOP 3: Audience Engagement, User Experience and Social Monetisation

The biggest trap for any business wanting to get involved in social media is presuming that merely being present is inclusion enough. Indeed, whilst there’s no doubting the importance of presence, the underlying weapon of social media is its ability to engage an audience. This panel will highlight the reasons for ensuring audience engagement is a top priority, by looking at what it can do your traffic levels to your site(s), its effects on your online brand – and how, in the wrong circumstances, it can affect your bottom line.

Key takeaways:

How do attitudes change due to social media activities? This is the branding value that should convert into sales
Evaluating the share of conversation versus your competitors and how to reposition yourself to start a new conversation
How to translate analytic data into tangible engagement strategies