Add an eventiStrategy San Francisco 2012
Transform your Digital Strategy
31 January – 1 February 2012
17 speakers
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Amber Osborne @MissDestructo Head of Lettuce Media
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Craig Newmark @craignewmark craigslist | craigconnects
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Sarah Langstone Director of Product Management, Verisign
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Jeff Ernst @JeffErnst Principal Analyst, Forrester Research
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Charlie Cole @LuckyCharlieC Lucky Brand
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Jennifer Kavanagh NBC / Oxygen Media
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Bryan Seltzer Lotame
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Todd Pasternack @toddpasternack PointRoll
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Tammy Gordon @floridagirlindc Director of Social Communications, AARP
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Jeff Revoy @jrevoy iContact
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Cat Spurway @CatSpurway PointRoll
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Shanee Ben-Zur @sbenzur Social Media Strategist, NVIDIA
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Brian Solis @briansolis Altimeter Group
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Kristin Kovner @kristinkovner VP of Marketing, AOL
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Jon Morris @JonBMorris Rise Interactive
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Jordan Viator-Slabaugh @jordanv Director of Social Media, Spredfast
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Joe Luthy Marketing Director, Melbourne IT Digital Brand Services
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11 sessions
Day 1 Tuesday 31st January 2012
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8:50am The Social Media Brandsphere and Frictionless Sharing
presented by Brian Solis
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9:40am Understanding Social Media Analytics
presented by Tammy Gordon, Jordan Viator-Slabaugh, Shanee Ben-Zur and Kristin Kovner
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11:00am Tap That Ad – Convergence and Engaging Mobile Campaigns That Get Consumers’ Hands on Brands
presented by Todd Pasternack and Cat Spurway
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11:00am Integrated Email Marketing
presented by Jeff Revoy
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11:00am SEO: Beyond the Basic Blocking & Tackling
presented by Jon Morris
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11:00am Data 101 – Essential Lessons for Turning Campaigns Into Customers
presented by Bryan Seltzer
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11:50am Social TV – The New Television Ecosystem
presented by Jennifer Kavanagh
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11:50am Tracking Direct Revenue in Social Media
presented by Charlie Cole
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11:50am Building a Culture of Trust
presented by Craig Newmark
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11:50am Driving Sales to Your Front Door
presented by Amber Osborne
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1:30pm From Dotcom to Dotbrand: the Changing Landscape of Top-Level Domains
presented by Jeff Ernst, Joe Luthy and Sarah Langstone
Day 2 Wednesday 1st February 2012
in more detail
15 known attendees
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