SEO: Beyond the Basic Blocking & Tackling

The presentation will focus on best practices in search to improve your relevance and positioning. Key tactics will include: How to utilize website analytics to improve SEO and increase traffic – Improving your content within search – Looking at traffic and testing meta data to improve performance - A dive into link building strategies.

Key takeaways:

• Creating better reporting utilizing website analytics
• How analytics can drive your SEO strategy
• Online Reputation Management's impact on reporting and the role SEO plays