Tuesday 31st January, 2012
11:00am to 11:40am
Agencies and marketers are currently drowning in a sea of data. Access to targeting data and inventory is no longer the challenge; instead, the challenge has become determining what data to apply and what its value is and this has become more complex than ever. As data continues to accumulate, marketers face an enormous challenge: which tools should I be using to optimize my campaign and increase ROI? How should I use my data? And what kind of insights will I obtain? This workshop showcases the strategies and best practices that make data-driven ads perform to their full potential.
• What is a data management platform?
• How can a DMP help my bottom line?
• Discover what insights and analysis you can gain from audience data
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