Social TV – The New Television Ecosystem

A session at iStrategy San Francisco 2012

  • Jennifer Kavanagh

Tuesday 31st January, 2012

11:50am to 12:30pm (PST)

The eco-system of television is shifting rapidly as social platforms, new consumer behaviors and entertainment collide. The “show experience” is no longer limited to the designated 30 or 60 minutes of linear time, but rather what happens before, during, after and all around this time. Many programs have moved past being a passive viewing experience into a powerful social currency.

In many cases, fans no longer just watch their favorite shows – they ”check in”, Tweet and join fan groups about them on Facebook. They crave access to talent and on many levels expect it. Fans want bonus and exclusive content delivered to them in new ways and synchronous experiences/tools like Shazam and others help achieve this. Television as “social currency” is also expressing itself through check-in on platforms like GetGlue. Media check-in is not only a way for fans to show affinity for their favorite shows, but also discover new ones. This high passion level continues to drive innovation and has created success in the areas of co-viewing, transmedia and beyond.

This time of hyper-connectedness combined with an emphasis on innovation creates a transformative landscape for fans, networks and brands. In this session we’ll explore how the application of these social experiences helped a show called “The Glee Project” grow to be a multi-platform hit.

About the speaker

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Jennifer Kavanagh

NBC / Oxygen Media

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Time 11:50am12:30pm PST

Date Tue 31st January 2012

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