Tracking Direct Revenue in Social Media

As social networking becomes further integrated into the lives of everyone, rather than just the tech-savvy, developers and retailers have awakened to the idea that there's money to be made in the world of social shopping – somehow. Nevertheless, monetizing social media has so far proved elusive for most. So what does social media mean for retail? How can it be successfully integrated into marketing campaigns and loyalty programs? And how do you convert ‘likes’ into ‘buys’?

Key takeaways:

• Learn best practices in using social media for retail, looking at how Luck Brand Jeans has profited
• Discover how to engage the customer across all platforms
• Understand how to measure success using effective metrics and tracking