Changes to the top level internet naming system will have an impact on how brands are represented online, search optimization and website architecture. But how can rolling out a dot-brand approach enable your company to take advantage of new business opportunities? In this fascinating presentation, you'll hear from gTLD experts, analysts and brands and discover why firms that don’t take action now could find themselves at a disadvantage to major competitors.
Marketing Director, Melbourne IT Digital Brand Services
Director of Product Management, Verisign
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