C4: The Challenges of Delivering Content Strategy in HE

A session at IWMW 2012 (Institutional Web Management Workshop)

Tuesday 19th June, 2012

4:00pm to 5:30pm

In the last 18 months Content Strategy has finally been recognised as an important part of the process of content creation.

In this session we will examine the role of Content Strategy in the context of Higher Education and the challenges that Web Content Managers face.

In this session you will learn:

  • What is Content Strategy
  • How it can help in the process of managing your institutional web presence
  • The challenges Web Content Managers face
  • The benefits of Content Strategy
  • Steps to implementing a successful Content Strategy in your institution

About the speaker

This person is speaking at this event.
Richard Prowse

Content Strategist in Higher Education

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When

Time 4:00pm5:30pm GMT

Date Tue 19th June 2012

Session Hash Tag

#iwmw2012

Short URL

lanyrd.com/sqwty

Official event site

iwmw.ukoln.ac.uk/iwmw2012/

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