A6: Building a Low Cost Mobile Web Presence

A session at IWMW 2012 (Institutional Web Management Workshop)

  • Laura Murphy

Monday 18th June, 2012

11:00am to 12:30pm

There's no escaping it, mobile web will be bigger than desktop by 2015. If
mobile isn't on your 2012 web strategy, it needs to be and soon. This vendor
independent presentation will provide practical advice on how to prepare for your
organisations shift to mobile and, importantly, how to build a mobile presence
without 'breaking the bank'. It will cover approaches that organisations can
adopt to enable personalised web experiences for mobile devices. The presentation
will outline the delivery methods available to make this step: adding mobile to
web presence; add a mobile app or develop a mobile site.

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Laura Murphy

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Time 11:00am12:30pm GMT

Date Mon 18th June 2012

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