Sessions at Internet Week New York on Thursday 17th May

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  • Targeting & Providing a Platform

    by Jennifer Valentino, David Norris, Chris Hansen, Sean T. Conrad, Manvir Kalsi and Jag Duggal

    Whether you’re a search display company, a mobile advertising firm, a content platform or an ad targeting engine— knowing your audience is key for brands, agencies, and platforms. From research to implementation and result-driven analytics; being able to successfully target your demographic is the foundation of a successful, innovative, and meaningful campaign.

    At 9:00am to 9:45am, Thursday 17th May

  • Algorithms and Matchmaking: Dating in the Age of Digital

    by samyagan and Amarnath Thombre

    Millennials are not scared to put themselves out there, and the rest of society is quickly following suit. With the gradual acceptance of online dating, we’re left wondering—how can dating sites calculate and quantify romance? Algorithm based sites like OK Cupid and Match.com have had tremendous success, but so have non-algorithm sites like Tawkify and HowAboutWe.

    What are the take aways from both successful models? What can both dating companies and the people using them from the various successes and failures of the industry?

    At 10:00am to 10:45am, Thursday 17th May

  • Creating and Sharing Content for Real Life: The KPIs of content measurement

    Measuring efficacy of content and tying it back to business value is more important than ever.

    Join Demand Media and America’s leading brands at Internet Week New York for a three part discussion:
    •The changing consumer and his/her needs and expectations
    •Leveraging real life insights to maximize relevance and response
    •Creating transformative experiences that drive ROI

    At 11:00am to 11:45am, Thursday 17th May

  • The Science of Spread: What are people sharing, why are they sharing it, and where does it come from?

    by Noah Brier, kenyatta cheese, Andy Russell and Courtney Boyd Myers

    Everyone wants their material to go viral on the Internet, but there is no given formula to guarantee this constant shared action among the masses. How can brands and agencies take what they know about sharing patterns to optimize their content’s reach?

    Noah Brier, CEO/Co-Founder of Percolate
    Kenyatta Cheese, Co-Creator of Know Your Meme
    Andy Russell, CEO of Trigger Media/Partner at The Pilot Group
    moderator: Courtney Boyd Myers, The Next Web

    At 12:00pm to 12:45pm, Thursday 17th May

  • Digital Gallery

    Museums and artists? galleries are going through some major changes these days, their status quo disrupted by technology. Whether it?s questions about how to extend their collections into the virtual space, how to supplement exhibitions with interactive experiences, or how to tackle the integration of technologically-powered art work into their collections—it?s clearly no longer business as usual.

    At 2:00pm to 2:45pm, Thursday 17th May