Internet Week New York schedule

Monday 14th May 2012

  • OMMA Mobile

    In its 5th year, OMMA Mobile is the definitive conference for brand marketers, advertising agency professionals, and digital content producers who need to know the latest trends, technologies and methods being utilized in all corners of Mobile marketing today. Top Mobile marketing practitioners come together for a full day of premium content programmed and curated by the industry-leading Mobile editors and columnists at MediaPost. The event combines keynotes, research presentations, case studies, panel discussions and networking functions to create a comprehensive day of Mobile education, collaboration and progression.

    At 8:00am to 5:00pm, Monday 14th May

  • Creating and Sharing Content for Real Life: Creating and distributing content for the modern consumer

    The consumer appetite for content is evolving at a rapid pace. As a result, brands need to master context and content as leading drivers of consumer engagement, discoverability, and social interaction.

    Join Demand Media and America’s leading brands at Internet Week New York for a three part discussion with a panel of experts:
    •The changing consumer and his/her needs and expectations
    •Leveraging real life insights to maximize relevance and response
    •Creating transformative experiences that drive ROI

    At 11:00am to 11:45am, Monday 14th May

  • Viral Television

    by Seth Herzog, Adam Neuhaus, billy eichner and Sam Reich

    When Lonely Island started making content for Saturday Night Live, people couldn’t get enough on YouTube. Since then, television shows have started to write and produce content that is seen for the first time on television, but meant to gain a large foundation of its viewership on the Internet.

    At 11:00am to 11:45am, Monday 14th May

  • Webby Sessions Featuring Buzzfeed's Jonah Peretti and Jon Steinberg

    by Jon Steinberg, David-Michel Davies and Jonah Peretti

    Join Buzzfeed's Jonah Peretti and Jon Steinberg along with David-Michel Davies, Executive Director of The Webby Awards and Chairman of Internet Week NY, for a conversation about Buzzfeed's place on the web as a content producer and vehicle for branded content.

    Known for nearly six years as the web's best source of social content, Buzzfeed is changing course. Over the past six months, the site has expanded into original content creation; launching several new verticals and hiring a slew of seasoned bloggers and writers to staff them - all while maintaining their original ethos of posting content people want to share. Part of this change in direction involves a new way of thinking about online advertising and - more specifically - branded content.

    The Webby Sessions is a series of daily panels and discussions curated by The Webby Awards. Presented by the leading international award honoring excellence on the web, The Webby Sessions is designed to provoke and inspire by highlighting the best of the web from Webby winners, judges, and friends.

    Speakers: Jonah Peretti, Co-Founder of Buzzfeed Jon Steinberg, President of Buzzfeed Moderator: David-Michel Davies, Chairman of Internet Week NY/Executive Director of The Webby Awards

    At 11:00am to 11:45am, Monday 14th May

  • The Evolution of Female-Centric Writing in the Media

    by Jessica Coen and Amy Odell

    With a core audience of educated young women, Sassy Magazine revolutionized the way women create and consume culture. With the advent of Internet journalism, the anti-Lady Mag has taken shape in blogs like Rookie, The Hairpin, and Jezebel—giving young women a perspective on what and who real women are, and challenging the standards for behavior in society.

    At 1:00pm to 1:45pm, Monday 14th May

  • Intro to Game Design

    by Charley Miller

    This workshop will cover the foundations of game design and give attendees the chance to jump into the role of game designer. Attendees will leave with the basic knowledge of designing a game from start to finish, from balancing mechanics to writing design documents.

    At 2:00pm to 2:30pm, Monday 14th May

  • Not Just Another Boring Mobile Panel

    A no-nonsense conversation with the people and technologies who are shaping each of the main mobile passion points of now and tomorrow - entertainment, productivity, gaming, commerce, communication, content... Who (or what) inspires them and their products, what's next, what's working, what's not, and where it's all going

    At 2:00pm to 2:45pm, Monday 14th May

  • Borrowed Equity : The Trinity of Music, Brands, and Tastemakers

    Brands are capitalizing on the brand equity of music, tastemakers and artists through innovating partnerships, ad campaigns, sponsorships and product endorsement. We will explore the rise of independent music fueled by social media, the independent blog/authority/tastemaker and their influence on reaching music enthusiasts, Teens and Adults 18 – 34.

    Learn more about what’s working, who’s making money, and how you can get in on the action with budgets ranging from modest to massive.

    At 3:00pm to 3:45pm, Monday 14th May

  • Credit where Credit is Due: Creating a Quick Attribution Model for your Web Conversions

    by Robbin Steif

    Not long ago, Google Analytics released functionality called Multi-channel funnels. Now, you can see the various touch points that led up to a conversion. However, only the Premium version of GA lets you automatically create models to give credit in different ways to different kinds of traffic. In this half-hour seminar, learn how to create a model for yourself, even without the Premium version.

    At 3:00pm to 3:20pm, Monday 14th May

  • Official Internet Week NY Opening Party

    A special, invite-only event to celebrate the opening of the 5th Annual Internet Week NY.

    To be held at the IWNY HQ at 82 Mercer in collaboration with music partners RCRD LBL & Thrillist. The event will feature a DJ set from Michna and live performances from Wild Belle & MNDR.

    At 7:00pm to 10:00pm, Monday 14th May

Tuesday 15th May 2012

  • OMMA Social

    Launched in 2008, this 8th installment of OMMA Social will guide you through the terrain of Social media and how it relates to your Brand or Web property. This one-day conference addresses Social marketing challenges, highlights notable Brand successes, and sheds light onto the current and future value of this emerging medium. Programmed and curated by the industry-leading Social editors and columnists at MediaPost, the event brings together top names in the industry to share secrets for connecting with consumers using Social tools, methodology and techniques through keynotes, research presentations, case studies, panel discussions and networking functions. The event uncovers new insights and emerging trends of this burgeoning phenomenon and effectively identifies the valuable tools and resources available to utilize Social media to its fullest potential.

    At 8:00am to 5:00pm, Tuesday 15th May

  • Keynote Conversation with The New York Times' David Carr & Brian Stelter

    by david carr and Brian Stelter

    Join The New York Times' David Carr & Brian Stelter in a keynote conversation with Chairman of Internet Week NY, David-Michel Davies.

    At 9:30am to 10:30am, Tuesday 15th May

  • Creating and Sharing Content for Real Life: Content as a brand differentiator

    Every day brands are discovered, differentiated or destroyed through the content they create and share.

    Join Demand Media and America’s leading brands at Internet Week New York for a three part discussion:
    •The changing consumer and his/her needs and expectations
    •Leveraging real life insights to maximize relevance and response
    •Creating transformative experiences that drive ROI

    At 11:00am to 11:45am, Tuesday 15th May

  • Creativity in Advertising: From the Multi-Screen Opportunity to the Future of Advertising

    by Alex Higgins, Cedric Devitt, Michael Rosen and Greg James

    With the host of resources and innovative technologies currently available, advertising has evolved into a multi-faceted industry constantly breaking barriers. The remaining challenge is in how agencies, brands, makers, marketers and advertisers can work together to create something truly innovative while telling the intended message on platforms ranging from mobile to installations. Factoring in the implications of the three screen user eco-system, how can we tell what the next big thing is? How is the cross media market factored into advertising across all platforms and industries for both advertisers and brands?

    At 12:00pm to 12:45pm, Tuesday 15th May

  • Why Being a Good Executive has Nothing to Do With Being a Woman

    by Hayley B, cathlevene, Laurie Segall, Alexa von Tobel and Caren Maio

    When a female is a CEO, Executive, or Founder of a successful company, there seems to be a constant flowof talk about that person’s leadership role as a woman in the press. Talk to the new class of women CEO’s to hear why they’re successful— and why it has nothing to do with the fact they are women.

    At 1:00pm to 1:45pm, Tuesday 15th May

  • Why I Didn't Share Your Fabulous Content: The Science Behind Social Video

    A classroom-style presentation for creatives on what makes a great campaign. The session uses viral videos as case studies showcased through a unique-for-Internet Week viral video chart assembled by Unruly to demonstrate sentiment. The class would then endeavor to show the differences in the way consumers, media and academics react to these campaigns.

    Consumers and media would be represented through stylized person-on-the-street videos, capturing reactions and sentiment to the case-studies. (Ex: VW’s Vader Kid was extremely viral last year, but what were the specific elements in the spot that allowed it to appeal successfully to the audience and the media?) The academic view would represented through a video of researchers from the Ehrenberg-Bass Institute of Marketing Science (University of South Australia) presenting fresh findings on what makes people share video.

    After getting the public, media and academic view, Sarah Wood of Unruly would offer the expert view based on all of this information: How does a marketer use the science of social video to move beyond just brilliant content to a spot that engages consumers for a long period of time. The takeaway for students would be a deeper understanding on how to create sharable and engaging content.

    At 1:30pm to 1:50pm, Tuesday 15th May

  • Music Television on the Internet

    A candid and open conversation/ showcasing the top arbiters in Music media - what they're doing in the digital space and where they think everything is headed.

    At 2:00pm to 2:45pm, Tuesday 15th May

  • How To Build A Mobile App

    by Peter Bell

    How should you build a mobile app? What are the trade offs and the issues you run into? This session will introduce the various alternatives for building mobile apps, providing a high level overview so you can then pick the technologies that will be most applicable to your use cases.

    At 5:00pm to 5:30pm, Tuesday 15th May

  • Keynote Conversation with Bob Lefsetz

    by Bob Lefsetz

    Join legendary music blogger, executive, and author of the Lefsetz Letter, Bob Lefsetz, in a keynote address at Internet Week NY's first-ever Music:Tech Day in partnership with SoundCtrl

    At 5:00pm to 5:45pm, Tuesday 15th May

Wednesday 16th May 2012

  • APPNATION NYC Mobile + TV3.0 Summit

    APPNATION is thrilled to return to New York City with an exciting two-in-one conference event featuring the 2nd Annual APPNATION NYC Conference & Demo (all things mobile apps) combined with launch of our inaugural APPNATION TV 3.0 Summit, a timely new conference exploring all things connected TVs, TV apps, Over-The-Top (OTT) applications, and Social TV.

    At 9:00am to 9:00pm, Wednesday 16th May

  • Search & Social: A Love Story

    by Laura Salant

    A conversation about how – for brands – connecting and creating a relationship with users online has become more complicated. Search and social are both important sources of information for users. How should brands be thinking about search and social to deliver value and create relationships with users?

    At 9:00am to 9:45am, Wednesday 16th May

  • Creating and Sharing Content for Real Life: Social Currency

    The consumer appetite for content is evolving at a rapid pace. As a result, brands need to master context and content as leading drivers of consumer engagement, discoverability, and social interaction.

    Join Demand Media and America’s leading brands at Internet Week New York for a three part discussion:
    •The changing consumer and his/her needs and expectations
    •Leveraging real life insights to maximize relevance and response
    •Creating transformative experiences that drive ROI

    At 11:00am to 11:45am, Wednesday 16th May

  • Gaming and the Importance of Original Content

    by Allen DeBevoise, Vivian Rosenthal and Mike Goslin

    Gaming has morphed from an independent experience into a varied interactive avenue with a solid foundation that relies on user experience. Complimented by things like branded and original content, augmented reality, competition, and more—gaming as an industry has become largely reliant on things that didn’t exist several years ago. Where do we go from here? How can companies harness new opportunities to expand their customer base and create new avenues for profit while maintaining the quality and core values of their product?

    At 11:00am to 11:45am, Wednesday 16th May

  • Webby Sessions featuring John Battelle, founder of Federated Media

    by John Battelle and David-Michel Davies

    Join Webby Judge and Founder of Federated Media, John Battelle along with David-Michel Davies, Executive Director of The Webby Awards and Chairman of Internet Week NY, for a conversation about ‘open beats closed’ and the importance of the independent web.

    The Webby Sessions is a series of daily panels and discussions curated by The Webby Awards taking place on May 14-17 at Internet Week New York’s HQ. Presented by the leading international award honoring excellence on the web, The Webby Sessions is designed to provoke and inspire by highlighting the best of the web from Webby winners, judges, and friends.

    At 11:00am to 11:45am, Wednesday 16th May

  • Go Global, Go Britain

    UK Trade & Investment will showcase leading UK and US tech entrepreneurs who will recount their global growth adventures. Their stories will include triumph over adversity and chart the highs and lows of international expansion.

    Budding global business adventurers will be able to interact and learn from seasoned entrepreneurs - as they think of launching their global enterprises.

    At 12:00pm to 12:45pm, Wednesday 16th May

  • It Ended up on TV: Memes and their Transition to Advertising

    by Kristin Maverick, Cedric Devitt and steve nesle

    Social networks drive innovation in most fields, but in the age of YouTube and creativity—the Internet is a breeding ground for advertising content that sticks with its demographic. In conjunction with efficient audience and display targeting, the web acts as foundation and test ground for successful campaigns, execution, and results.

    At 12:00pm to 12:45pm, Wednesday 16th May

  • NYC Open Data: Unlock It!

    by Andrew Nicklin

    Join NYC DoITT’s Strategic Technology Development team as they present the NYC open government roadmap and dig into their open data handbook. Although designed for NYC City agencies, this manual is useful for anyone seeking to “unlock” data in organizations large and small.

    At 1:00pm to 1:45pm, Wednesday 16th May

  • What's Trending Live from Internet Week NY!

    by Shira Lazar

    Join the talk show for the digital age, What's Trending with Shira Lazar, live from Internet Week NY with special celebrity guests and online influencers.

    At 1:00pm to 2:00pm, Wednesday 16th May

  • Has the Internet Made Everyone an Artist?

    by Paola Antonelli and WelcometoCOMPANY.com

    From music to film, design, and art—the Internet has revolutionized how creative people progress into the professional world. The 24-hour cycle of promotion and information combined with new digital mediums has created an environment that allows for anyone with the right technology and a specific skill set to explore being an artist.

    How is the Internet effecting the way artists make their way, and has the Internet made it so anyone could consider themselves an artist?

    Speakers include:
    Paola Antonelli, Senior Curator of Architecture & Design at the Museum of Modern Art
    Ivan Toth Depeña, Multimedia Artist
    Moderator: CJ Follini, CEO of Welcome to COMPANY

    At 2:00pm to 2:45pm, Wednesday 16th May

  • Online Content Distribution, Now + Beyond

    A panel of leading content creators and platforms to discuss the current state of effective distribution on the web. We’re covering everything from what makes great content for online and mobile audiences, where these audiences exist, current trends, tips, and who to look out for in 2012 and beyond.

    At 2:00pm to 2:45pm, Wednesday 16th May