Monday 14th May, 2012
11:00am to 11:45am
The consumer appetite for content is evolving at a rapid pace. As a result, brands need to master context and content as leading drivers of consumer engagement, discoverability, and social interaction.
Join Demand Media and America’s leading brands at Internet Week New York for a three part discussion with a panel of experts:
•The changing consumer and his/her needs and expectations
•Leveraging real life insights to maximize relevance and response
•Creating transformative experiences that drive ROI
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