Credit where Credit is Due: Creating a Quick Attribution Model for your Web Conversions

A session at Internet Week New York

Monday 14th May, 2012

3:00pm to 3:20pm (EST)

Not long ago, Google Analytics released functionality called Multi-channel funnels. Now, you can see the various touch points that led up to a conversion. However, only the Premium version of GA lets you automatically create models to give credit in different ways to different kinds of traffic. In this half-hour seminar, learn how to create a model for yourself, even without the Premium version.

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Robbin Steif

Web Analytics forever? bio from Twitter

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Time 3:00pm3:20pm EST

Date Mon 14th May 2012

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