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It Ended up on TV: Memes and their Transition to Advertising

A session at Internet Week New York

Wednesday 16th May, 2012

12:00pm to 12:45pm (EST)

Social networks drive innovation in most fields, but in the age of YouTube and creativity—the Internet is a breeding ground for advertising content that sticks with its demographic. In conjunction with efficient audience and display targeting, the web acts as foundation and test ground for successful campaigns, execution, and results.

About the speakers

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Kristin Maverick

work @ the barbarian group. New York. Broadway fan. Happy hour is a great invention. So is a beach chair. bio from Twitter

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Cedric Devitt

Father, Grandfather of US Air Guitar, Executive Creative Director LBi US, and long-suffering Spurs fan. bio from Twitter

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steve nesle

ECD and Defender of the Unicorn. Feet up on desk currently at Deutsch New York. bio from Twitter

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When

Time 12:00pm12:45pm EST

Date Wed 16th May 2012

Short URL

lanyrd.com/srppq

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