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Often discussions about the web tend to focus on technology and ways to get to talking about technology.
But the most important thing on the web is not the CMS, your SEO or anything else that blurs your focus.
When it all comes down to one thing, the most important thing on a website is content. Simply put, but true.
Content that you need to complete a task, content that brands, informs, changes minds and make your target audience behave in a desired way.
In this tutorial Brian Bentzen will take you through a series of tools and questions that help you review your content from a different perspective.
The content strategy focus of the tutorial will be on defining the right content and maintaining it.
The tutorial will look into and help define your:
Who should attend:
The tutorial is for everyone that needs to take step back and look overall upon their content. If your content is a mess and you have no idea how to get more coherent and up to date, then this tutorial is for you.
8th–10th May 2012