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Wednesday 9th May 2012
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Keynote - The future of the future: 'caring' as a core business model
We live in a time of ceaseless and unrelenting change. This sentiment, repeated thousands of times in business books, blog posts, and board rooms over the last 20 years, is practically an article of faith. But believing that the world is changing—and knowing what to do about it as a web strategist—are two different things. What will the deep future look like? What impact will 20, 30, or 50 years of continuous disruptive change have on our businesses, civic institutions, and professions? How should our organizations move today to ensure that we’re ready for the future when it arrives? What efforts will endure?
In this provocative presentation, Michael Edson, the Smithsonian Institution’s Director of Web and New Media Strategy, will challenge us to think harder about the future and what it implies for day-to-day planning and execution within organizations. Edson will explore the changing landscape of web strategy, the unexplored potential of mainstream tools and services, and why sharing and caring should be cultivated as core business practices.