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by Dave Olsen
A common refrain today from both management and clients alike is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients' organizations will need to be more diversified than a single app. From optimizing current Web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise.
Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grand university as well as the latest statistics on mobile we'll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it'll help you prioritize your mobile solutions.
by Dan Lewis
Come 2015, the mobile environment will be one that may be quite different from today’s, as there continues to be disruptions from technological, economic, and social forces. The mobile landscape in 2015 will shape your business and personal lives, so as information professionals it is best to be aware of where we may be heading so that your organizations can plan accordingly. Mobility has sure changed a lot in the past 3 years, from both a consumer and enterprise perspective. If you think that was a wild ride, from RIM’s rapid decline to the meteoric rise of tablets, then wait until you see what the next 3 years hold in store.
8th–10th May 2012