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by Tony Byrne
Tony Byrne of The Real Story Group will give us the Real Story on selecting tools for Digital Marketing, Web and Social
In this presentation, we will discuss the four key aspects of social brand engagement: guidelines, education, content strategy and key performance indicators. In a world where expensive marketing campaigns often drive social engagement for brands, how can you participate and succeed without the big spend?
by Neal Stimler
This interactive roundtable discussion is inspired by the THATCamp General Discussion format. Participants arrive to the session with questions, suggestions and are ready to use a variety of social media to tools to drive, document and share the discussion online in real time.
The focus of this roundtable will be to explore ways in which staff might incorporate uses of social media into the everyday work experience. The following questions will be addressed:
1. What are appropriate use cases for social media in everyday work?
2. What social media tools do you use to interact with colleagues, customers and execute daily work?
3. How could you incorporate social media into the fabric of workflow processes?
4. What policy barriers dissuade you from using social media in the workplace?
5. How do you deal with rights issues?
6. What is the benefit of using social media for your institution and your professional practice?
Looking your best is about making an extra effort, adding a personal touch, creating a subtle detail that is fresh, stylish and fits naturally with who you are. It reflects your state of mind, frames your self-esteem and shows people around you that you care. It creates powerful and lasting first impressions, before you even look the other person in the eye.
With websites, making a great first impression is crucial. Visitors will decide whether they like what they see within the first 50 milliseconds. And one in five will leave a website after 5 seconds, not giving you a second chance. It is therefore important to review your website regularly to ensure it looks polished, modern and fresh.
In this session we will talk about web design trends that are set to dominate in 2012. We will see how these trends can be broken down into specific and discrete tasks, and how small evolutionary changes can make a big difference.
We will discuss:
Huge images, big headings, rich typography, larger icons
Rich surfaces, gradients, shadows, sense of depth
Fixed width, fluid feel
Footer: no longer an afterthought
Interactivity: carousels, subtle animations, overlays
Fairness, ethical values, community, environment
This session will include an exercise, and will give ample opportunities for audience participation.
See you on the day. Please make an effort to look your best – it’s worth it!
8th–10th May 2012