Sessions at J. Boye about Web Design

Thursday 10th May 2012

• Top Task Website Design: Lessons from University Research

  by Bob Johnson

  What website design elements will work best as we continue to evolve toward more mobile use, continued visitor impatience, and greater need for successful engagement in a more competitive environment?

  In this presentation we’ll review results from two new University research projects that illustrate “top task” results based on the preferences of people using the sites and present examples from higher education websites that are using top task design elements for more effective student recruitment conversion.

  • Higher Education
  • Higher Ed Web
  • mEducation
  • Top Tasks
  • Web Design

  At 10:15am to 11:00am, Thursday 10th May

• Fresh New Look: Web Design Trends 2012

  by Marianne

  Looking your best is about making an extra effort, adding a personal touch, creating a subtle detail that is fresh, stylish and fits naturally with who you are. It reflects your state of mind, frames your self-esteem and shows people around you that you care. It creates powerful and lasting first impressions, before you even look the other person in the eye.

  With websites, making a great first impression is crucial. Visitors will decide whether they like what they see within the first 50 milliseconds. And one in five will leave a website after 5 seconds, not giving you a second chance. It is therefore important to review your website regularly to ensure it looks polished, modern and fresh.

  In this session we will talk about web design trends that are set to dominate in 2012. We will see how these trends can be broken down into specific and discrete tasks, and how small evolutionary changes can make a big difference.

  We will discuss:
  Huge images, big headings, rich typography, larger icons
  Rich surfaces, gradients, shadows, sense of depth
  Fixed width, fluid feel
  Footer: no longer an afterthought
  Interactivity: carousels, subtle animations, overlays
  Fairness, ethical values, community, environment
  Social media

  This session will include an exercise, and will give ample opportunities for audience participation.

  See you on the day. Please make an effort to look your best – it’s worth it!

  • Design
  • Social Media
  • Web
  • Web Design

  At 11:15am to 12:00pm, Thursday 10th May