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We live in a time of ceaseless and unrelenting change. This sentiment, repeated thousands of times in business books, blog posts, and board rooms over the last 20 years, is practically an article of faith. But believing that the world is changing—and knowing what to do about it as a web strategist—are two different things. What will the deep future look like? What impact will 20, 30, or 50 years of continuous disruptive change have on our businesses, civic institutions, and professions? How should our organizations move today to ensure that we’re ready for the future when it arrives? What efforts will endure?
In this provocative presentation, Michael Edson, the Smithsonian Institution’s Director of Web and New Media Strategy, will challenge us to think harder about the future and what it implies for day-to-day planning and execution within organizations. Edson will explore the changing landscape of web strategy, the unexplored potential of mainstream tools and services, and why sharing and caring should be cultivated as core business practices.
One common trait of organizations with great web properties is the leadership skills of the person responsible for directing their web operations. Having great web skills and expertise is no longer enough. Having great management skills is no longer enough. To fully leverage the web, excellent leadership skills are now required.
In this presentation, we will explore the theories developed by Stephen Covey in his numerous books as a framework to understand the role leadership plays in developing web strategy, managing web operations, and aligning the web into the fabric of the organization. Come learn how the seven habits, the eighth habit, principle-centered leadership, and the third alternative can help you lead your web team to whole new heights.
Read more about this presentation: Become a web leader: http://philadelphia12.jboye.com/...
This session will explore the idea that the era of big website redesigns is over. It is not that there are not a lot of websites that would benefit from being redesigned—there are. Rather it is that many websites have become so big, so complex, so entrenched—and organizations so strapped for resources—that it is now practically impossible to redesign them. This session will look at some of the reasons why big website redesigns have become impractical and what it means for website managers, interactive agencies and vendors of website management tools. To keep things from getting too depressing, the session will also explore alternative routes to evolving and modernizing websites that avoid the pitfalls of redesign projects.
by Philip Gravely and Neah Monteiro
Colleges and universities inherently are positioned to be the most interesting and effective content producers of any industry. Yet, rather than creating and executing an effective content strategy, many schools find themselves regenerating and duplicating content in silos and pockets, then attempting to handle that content through means that are difficult to manage at best, crippling at worst.
Success lies in creating and executing an integrated, campus-wide content strategy that unifies the institutional voice and leverages that content throughout the institution’s business process and constituent-management efforts.
Looking at case studies from two institutions—the University of Richmond in Virginia and Bryn Mawr College in Pennsylvania—we will discuss how moving to a campus-wide, integrated web content strategy can dramatically increase an institutions’ capacity for authentic, accurate, and meaningful content while cutting down on creative budgets and duplicate efforts. We will discuss strategies and governance for this challenging transition from siloed departments to a collaborative community of content editors; as well as ideas for scaling this content approach to institutions of various sizes and resources.
8th–10th May 2012