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Tuesday 8th May 2012
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Web Site Migration
by David Hobbs
Thinking about a website migration, or ready to plan a migration? This workshop will help you understand and control the complexity of your project. In the workshop we will cover the migration of functionality, templates, information, sites /sections, and content, as well as the impact on the web team. Please come armed with any examples or specific issues in your migration planning, and you will walk away with a worksheet to help continue in your planning.
Wednesday 9th May 2012
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7 Habits of Highly Effective Web Leaders
One common trait of organizations with great web properties is the leadership skills of the person responsible for directing their web operations. Having great web skills and expertise is no longer enough. Having great management skills is no longer enough. To fully leverage the web, excellent leadership skills are now required.
In this presentation, we will explore the theories developed by Stephen Covey in his numerous books as a framework to understand the role leadership plays in developing web strategy, managing web operations, and aligning the web into the fabric of the organization. Come learn how the seven habits, the eighth habit, principle-centered leadership, and the third alternative can help you lead your web team to whole new heights.
Read more about this presentation: Become a web leader: http://philadelphia12.jboye.com/...
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The Era of the Website Redesign is Over
This session will explore the idea that the era of big website redesigns is over. It is not that there are not a lot of websites that would benefit from being redesigned—there are. Rather it is that many websites have become so big, so complex, so entrenched—and organizations so strapped for resources—that it is now practically impossible to redesign them. This session will look at some of the reasons why big website redesigns have become impractical and what it means for website managers, interactive agencies and vendors of website management tools. To keep things from getting too depressing, the session will also explore alternative routes to evolving and modernizing websites that avoid the pitfalls of redesign projects.
Thursday 10th May 2012
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Fresh New Look: Web Design Trends 2012
by Marianne
Looking your best is about making an extra effort, adding a personal touch, creating a subtle detail that is fresh, stylish and fits naturally with who you are. It reflects your state of mind, frames your self-esteem and shows people around you that you care. It creates powerful and lasting first impressions, before you even look the other person in the eye.
With websites, making a great first impression is crucial. Visitors will decide whether they like what they see within the first 50 milliseconds. And one in five will leave a website after 5 seconds, not giving you a second chance. It is therefore important to review your website regularly to ensure it looks polished, modern and fresh.
In this session we will talk about web design trends that are set to dominate in 2012. We will see how these trends can be broken down into specific and discrete tasks, and how small evolutionary changes can make a big difference.
We will discuss:
Huge images, big headings, rich typography, larger icons
Rich surfaces, gradients, shadows, sense of depth
Fixed width, fluid feel
Footer: no longer an afterthought
Interactivity: carousels, subtle animations, overlays
Fairness, ethical values, community, environment
Social mediaThis session will include an exercise, and will give ample opportunities for audience participation.
See you on the day. Please make an effort to look your best – it’s worth it!
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The Future is in Delivery
by Deane Barker
Content management is becoming less about management, and more about delivery. The management of content is being trumped by the enhancement and promotion of content post-publish.
This trend is pushing more and more power to marketing automation tools over traditional content management and publishing tools. More and more, vendors are leading demos with things like A/B testing and campaign management, and not even bothering to cover core concepts like content modeling and page editing.
This session is discuss the key differences between content management and delivery, and the state of the marketing automation industry — where it came from, where it is now, and what’s the horizon for it.
Finally, we’ll look at the management/delivery bifurcaton in the context of what it means for the CMS purchasing process. Will it be up-ended to the point where marketing automation tools lead and content management tools follow? Will buyers start their projects with the marketing suite and look to content management to support those tools? In this kind of marketplace, where does core content management fit in, and has it — or will it — become a commodity?
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