Sessions at J. Boye about Web

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Tuesday 8th May 2012

  • Web Site Migration

    by David Hobbs

    Thinking about a website migration, or ready to plan a migration? This workshop will help you understand and control the complexity of your project. In the workshop we will cover the migration of functionality, templates, information, sites /sections, and content, as well as the impact on the web team. Please come armed with any examples or specific issues in your migration planning, and you will walk away with a worksheet to help continue in your planning.

    At 9:00am to 12:00pm, Tuesday 8th May

Wednesday 9th May 2012

  • 7 Habits of Highly Effective Web Leaders

    by Mark Greenfield

    One common trait of organizations with great web properties is the leadership skills of the person responsible for directing their web operations. Having great web skills and expertise is no longer enough. Having great management skills is no longer enough. To fully leverage the web, excellent leadership skills are now required.

    In this presentation, we will explore the theories developed by Stephen Covey in his numerous books as a framework to understand the role leadership plays in developing web strategy, managing web operations, and aligning the web into the fabric of the organization. Come learn how the seven habits, the eighth habit, principle-centered leadership, and the third alternative can help you lead your web team to whole new heights.

    Read more about this presentation: Become a web leader: http://philadelphia12.jboye.com/...

    At 10:15am to 11:00am, Wednesday 9th May

    Coverage link

  • The Era of the Website Redesign is Over

    by Jonathan Sullivan

    This session will explore the idea that the era of big website redesigns is over. It is not that there are not a lot of websites that would benefit from being redesigned—there are. Rather it is that many websites have become so big, so complex, so entrenched—and organizations so strapped for resources—that it is now practically impossible to redesign them. This session will look at some of the reasons why big website redesigns have become impractical and what it means for website managers, interactive agencies and vendors of website management tools. To keep things from getting too depressing, the session will also explore alternative routes to evolving and modernizing websites that avoid the pitfalls of redesign projects.

    At 1:00pm to 1:45pm, Wednesday 9th May

Thursday 10th May 2012

  • Fresh New Look: Web Design Trends 2012

    by Marianne

    Looking your best is about making an extra effort, adding a personal touch, creating a subtle detail that is fresh, stylish and fits naturally with who you are. It reflects your state of mind, frames your self-esteem and shows people around you that you care. It creates powerful and lasting first impressions, before you even look the other person in the eye.

    With websites, making a great first impression is crucial. Visitors will decide whether they like what they see within the first 50 milliseconds. And one in five will leave a website after 5 seconds, not giving you a second chance. It is therefore important to review your website regularly to ensure it looks polished, modern and fresh.

    In this session we will talk about web design trends that are set to dominate in 2012. We will see how these trends can be broken down into specific and discrete tasks, and how small evolutionary changes can make a big difference.

    We will discuss:
    Huge images, big headings, rich typography, larger icons
    Rich surfaces, gradients, shadows, sense of depth
    Fixed width, fluid feel
    Footer: no longer an afterthought
    Interactivity: carousels, subtle animations, overlays
    Fairness, ethical values, community, environment
    Social media

    This session will include an exercise, and will give ample opportunities for audience participation.

    See you on the day. Please make an effort to look your best – it’s worth it!

    At 11:15am to 12:00pm, Thursday 10th May

  • The Future is in Delivery

    by Deane Barker

    Content management is becoming less about management, and more about delivery. The management of content is being trumped by the enhancement and promotion of content post-publish.

    This trend is pushing more and more power to marketing automation tools over traditional content management and publishing tools. More and more, vendors are leading demos with things like A/B testing and campaign management, and not even bothering to cover core concepts like content modeling and page editing.

    This session is discuss the key differences between content management and delivery, and the state of the marketing automation industry — where it came from, where it is now, and what’s the horizon for it.

    Finally, we’ll look at the management/delivery bifurcaton in the context of what it means for the CMS purchasing process. Will it be up-ended to the point where marketing automation tools lead and content management tools follow? Will buyers start their projects with the marketing suite and look to content management to support those tools? In this kind of marketplace, where does core content management fit in, and has it — or will it — become a commodity?

    At 1:00pm to 1:45pm, Thursday 10th May