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J. Boye schedule

Tuesday 8th May 2012

  • Best Practices for Intranet Killer Apps

    by Lau Andreasen

    While some killer intranet applications are not directly business-focused, they can play a vital role in promoting the intranet to staff and stakeholders. This workshop demonstrates best practices for using intranet killer apps and highlights pitfalls to avoid when developing and implementing features that should ideally help to drive the intranet forward.

    Lau Andreasen untangles intranet kills apps, focusing on some of the most popular: “who’s who”; collaboration; “buy and sell notice boards”; “company discounts”; and social networking tools such as blogs and wikis. He looks at common issues when working with these apps and shares lesser-known killer apps such as photo-sharing, room locator, and employee introduction workflows, from across industries and sectors.

    Whether you are working on your first killer app or already have several on your intranet, come and learn from the different approaches, compare your own killer apps, and take away tangible recommendations.

    This workshop draws on real-life examples, including screen shots from members of the J. Boye community of practice, combined with years of research on intranets and portals. Whether you are attempting to launch your first killer app or already have several running on your intranet, there should be plenty to learn from these different approaches, and you will leave with a number of proven and tangible recommendations

    At 9:00am to 12:00pm, Tuesday 8th May

  • Digital Marketing Strategy for 2015 and Beyond

    by Bob Johnson

    The digital marketing challenge is clear: how to best integrate myriad online marketing opportunities (official websites, social media, mobile platforms, video, email and more) with more traditional marketing channels (print, person-to-person contact, television) into a new, cost-effective marketing strategy.
    The solution is not quite as clear. In this tutorial, we explore expert opinion about what’s most likely in the near term (from now until 2015), review effective digital marketing campaigns in place now, and speculate about what’s likely to happen in the 5 years or so after 2015.
    We’ll include the changing definition of marketing itself, the allocation of resources among different channels, how marketers will measure success, effective content strategies, the impact of continuing technological change, and the ability (or lack of it?) of organizations to “shape the brand” in this new world.
    Our goal: leave the tutorial with an understanding of the major issues at play, the best resources to use to stay ahead (or at least abreast) of the digital revolution, and an outline you can adapt for your organization to craft an effective marketing strategy for the future

    At 9:00am to 12:00pm, Tuesday 8th May

  • Web Site Migration

    by David Hobbs

    Thinking about a website migration, or ready to plan a migration? This workshop will help you understand and control the complexity of your project. In the workshop we will cover the migration of functionality, templates, information, sites /sections, and content, as well as the impact on the web team. Please come armed with any examples or specific issues in your migration planning, and you will walk away with a worksheet to help continue in your planning.

    At 9:00am to 12:00pm, Tuesday 8th May

  • Content Strategy for Real

    by Brian Bentzen

    Often discussions about the web tend to focus on technology and ways to get to talking about technology.
    But the most important thing on the web is not the CMS, your SEO or anything else that blurs your focus.
    When it all comes down to one thing, the most important thing on a website is content. Simply put, but true.
    Content that you need to complete a task, content that brands, informs, changes minds and make your target audience behave in a desired way.

    In this tutorial Brian Bentzen will take you through a series of tools and questions that help you review your content from a different perspective.
    The content strategy focus of the tutorial will be on defining the right content and maintaining it.

    The tutorial will look into and help define your:
    Target audience
    Purpose
    Effect
    Message
    Who should attend:
    The tutorial is for everyone that needs to take step back and look overall upon their content. If your content is a mess and you have no idea how to get more coherent and up to date, then this tutorial is for you.

    At 1:00pm to 4:00pm, Tuesday 8th May

  • Selecting Digital Marketing, Web, and Social Tools: The Real Story on Best Practices

    by Tony Byrne

    Tony Byrne of The Real Story Group will give us the Real Story on selecting tools for Digital Marketing, Web and Social

    At 1:00pm to 4:00pm, Tuesday 8th May

  • The role of the intranet in the digital workplace of the future

    by Guy Van Leemput

    In more and more organizations, the intranet is growing beyond its original role as an internal communications channel and portal for productivity tools. At the same time, companies are rethinking the ways to get productive work done, putting more emphasis on teleworking, cross-team collaboration and employee engagement. The intranet of the future must support and stimulate this new way of working. To reach this 'digital workplace' you will need to address some fundamental questions:

    What are the priorities and the right level of ambition for my organization's intranet?
    Who are the key stakeholders and how do they expect the intranet to evolve?
    How will I set concrete targets and measure progress against them?
    This tutorial will give you some of the answers and will encourage you to work together with your colleagues to find additional ideas and insights. You will review various aspects of what the digital workplace of the future could mean for you:

    Collaboration on the intranet
    The "social" intranet
    Mobile access to the intranet
    Personalization and customization

    What you will learn

    You will find out what are the key trends for the intranet/digital workplace of the future. You will be challenged to think about what these trends mean for your organization, and how you can integrate them into your current strategy and plans for the intranet.

    Who should attend

    Intranet managers and professionals who are involved in setting direction and implementing improvements for their organization's intranet.

    At 1:00pm to 4:00pm, Tuesday 8th May

Wednesday 9th May 2012

  • Keynote - The future of the future: 'caring' as a core business model

    by Michael Peter Edson

    We live in a time of ceaseless and unrelenting change. This sentiment, repeated thousands of times in business books, blog posts, and board rooms over the last 20 years, is practically an article of faith. But believing that the world is changing—and knowing what to do about it as a web strategist—are two different things. What will the deep future look like? What impact will 20, 30, or 50 years of continuous disruptive change have on our businesses, civic institutions, and professions? How should our organizations move today to ensure that we’re ready for the future when it arrives? What efforts will endure?

    In this provocative presentation, Michael Edson, the Smithsonian Institution’s Director of Web and New Media Strategy, will challenge us to think harder about the future and what it implies for day-to-day planning and execution within organizations. Edson will explore the changing landscape of web strategy, the unexplored potential of mainstream tools and services, and why sharing and caring should be cultivated as core business practices.

    At 9:15am to 10:00am, Wednesday 9th May

  • 7 Habits of Highly Effective Web Leaders

    by Mark Greenfield

    One common trait of organizations with great web properties is the leadership skills of the person responsible for directing their web operations. Having great web skills and expertise is no longer enough. Having great management skills is no longer enough. To fully leverage the web, excellent leadership skills are now required.

    In this presentation, we will explore the theories developed by Stephen Covey in his numerous books as a framework to understand the role leadership plays in developing web strategy, managing web operations, and aligning the web into the fabric of the organization. Come learn how the seven habits, the eighth habit, principle-centered leadership, and the third alternative can help you lead your web team to whole new heights.

    Read more about this presentation: Become a web leader: http://philadelphia12.jboye.com/...

    At 10:15am to 11:00am, Wednesday 9th May

    Coverage link

  • The Social Brand - strategies in the new world of social business

    by IBM

    In this presentation, we will discuss the four key aspects of social brand engagement: guidelines, education, content strategy and key performance indicators. In a world where expensive marketing campaigns often drive social engagement for brands, how can you participate and succeed without the big spend?

    At 10:15am to 11:00am, Wednesday 9th May

  • Going Mobile - Developing a Progressive Mobile Strategy

    by Dave Olsen

    A common refrain today from both management and clients alike is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients' organizations will need to be more diversified than a single app. From optimizing current Web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise.

    Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grand university as well as the latest statistics on mobile we'll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it'll help you prioritize your mobile solutions.

    At 11:15am to 12:00pm, Wednesday 9th May

  • Best Practices for SharePoint User Adoption

    by Susan Hanley

    Even with the most well-architected, well-designed SharePoint solution, there is no guarantee that users will be jumping over themselves to use it! SharePoint provides a convenient and personalized way for your employees to find the information and tools they need to be more productive. However, as great SharePoint is, it comes with a unique challenge: you often have to convince users to give it a try! Your users have other options for accomplishing many of the tasks SharePoint enables, even if some of these options are “sub-optimal.”

    In this presentation, you will learn the key elements of an effective user adoption plan and be presented with numerous case studies and fun and engaging examples of how a variety of organizations successfully deployed their SharePoint solutions. You will learn:

    Critical elements for user adoption planning
    Best practices for communications plans
    Practical examples of adoption approaches that wor

    At 1:00pm to 1:45pm, Wednesday 9th May

  • The Era of the Website Redesign is Over

    by Jonathan Sullivan

    This session will explore the idea that the era of big website redesigns is over. It is not that there are not a lot of websites that would benefit from being redesigned—there are. Rather it is that many websites have become so big, so complex, so entrenched—and organizations so strapped for resources—that it is now practically impossible to redesign them. This session will look at some of the reasons why big website redesigns have become impractical and what it means for website managers, interactive agencies and vendors of website management tools. To keep things from getting too depressing, the session will also explore alternative routes to evolving and modernizing websites that avoid the pitfalls of redesign projects.

    At 1:00pm to 1:45pm, Wednesday 9th May

  • Social Mediating: Why Integrate Social Media Into Everyday Work?

    by Neal Stimler

    This interactive roundtable discussion is inspired by the THATCamp General Discussion format. Participants arrive to the session with questions, suggestions and are ready to use a variety of social media to tools to drive, document and share the discussion online in real time.

    The focus of this roundtable will be to explore ways in which staff might incorporate uses of social media into the everyday work experience. The following questions will be addressed:
    1. What are appropriate use cases for social media in everyday work?
    2. What social media tools do you use to interact with colleagues, customers and execute daily work?
    3. How could you incorporate social media into the fabric of workflow processes?
    4. What policy barriers dissuade you from using social media in the workplace?
    5. How do you deal with rights issues?
    6. What is the benefit of using social media for your institution and your professional practice?

    In order to accelerate the conversation, each question will be discussed for 10 minute periods. All six questions will be addressed in the hour time slot. Participants will use Twitter, Flickr, YouTube, Foursquare and links throughout the discussion to foster dialogue and create a body of archival content that will serve to record the findings of the session. Instagram images may be used via Flickr. Storify will be used by discussants after the roundtable to summarize and reflect upon the collaborative experience. All participants agree to share text, images and video under Creative Commons CC-BY licenses when applicable and to the terms of use of each of the social media tools. The public publishing of the roundtable’s findings via social media will aid others as they attempt to integrate the use of social media into everyday work.

    At 2:00pm to 3:00pm, Wednesday 9th May

  • Mobile in 2015: What a Difference 1000 Days will Make

    by Dan Lewis

    Come 2015, the mobile environment will be one that may be quite different from today’s, as there continues to be disruptions from technological, economic, and social forces. The mobile landscape in 2015 will shape your business and personal lives, so as information professionals it is best to be aware of where we may be heading so that your organizations can plan accordingly. Mobility has sure changed a lot in the past 3 years, from both a consumer and enterprise perspective. If you think that was a wild ride, from RIM’s rapid decline to the meteoric rise of tablets, then wait until you see what the next 3 years hold in store.

    At 4:15pm to 5:00pm, Wednesday 9th May

Thursday 10th May 2012

  • Blow up your intranet: How to go from static to social

    by Sean Winter

    In this presentation, we will discuss how to transform your intranet from a traditional static site to a social destination where employees are connecting, collaborating and creating. Learn how activity streams can become the new social inbox, how homepages are a thing of the past, and how giving your employees the power to create and connect can yield tangible business and engagement results.

    You will learn about all of the elements necessary to drive this transformation including:

    Social intranet goals
    Functionality and capabilities
    Usability
    Change management
    Use case development
    Phased rollouts

    At 10:15am to 11:00am, Thursday 10th May

  • Top Task Website Design: Lessons from University Research

    by Bob Johnson

    What website design elements will work best as we continue to evolve toward more mobile use, continued visitor impatience, and greater need for successful engagement in a more competitive environment?

    In this presentation we’ll review results from two new University research projects that illustrate “top task” results based on the preferences of people using the sites and present examples from higher education websites that are using top task design elements for more effective student recruitment conversion.

    At 10:15am to 11:00am, Thursday 10th May

  • Content Meets Process: The Modern Strategy of Higher Ed Web

    by Philip Gravely and Neah Monteiro

    Colleges and universities inherently are positioned to be the most interesting and effective content producers of any industry. Yet, rather than creating and executing an effective content strategy, many schools find themselves regenerating and duplicating content in silos and pockets, then attempting to handle that content through means that are difficult to manage at best, crippling at worst.

    Success lies in creating and executing an integrated, campus-wide content strategy that unifies the institutional voice and leverages that content throughout the institution’s business process and constituent-management efforts.

    Looking at case studies from two institutions—the University of Richmond in Virginia and Bryn Mawr College in Pennsylvania—we will discuss how moving to a campus-wide, integrated web content strategy can dramatically increase an institutions’ capacity for authentic, accurate, and meaningful content while cutting down on creative budgets and duplicate efforts. We will discuss strategies and governance for this challenging transition from siloed departments to a collaborative community of content editors; as well as ideas for scaling this content approach to institutions of various sizes and resources.

    At 11:15am to 12:00pm, Thursday 10th May

  • Fresh New Look: Web Design Trends 2012

    by Marianne

    Looking your best is about making an extra effort, adding a personal touch, creating a subtle detail that is fresh, stylish and fits naturally with who you are. It reflects your state of mind, frames your self-esteem and shows people around you that you care. It creates powerful and lasting first impressions, before you even look the other person in the eye.

    With websites, making a great first impression is crucial. Visitors will decide whether they like what they see within the first 50 milliseconds. And one in five will leave a website after 5 seconds, not giving you a second chance. It is therefore important to review your website regularly to ensure it looks polished, modern and fresh.

    In this session we will talk about web design trends that are set to dominate in 2012. We will see how these trends can be broken down into specific and discrete tasks, and how small evolutionary changes can make a big difference.

    We will discuss:
    Huge images, big headings, rich typography, larger icons
    Rich surfaces, gradients, shadows, sense of depth
    Fixed width, fluid feel
    Footer: no longer an afterthought
    Interactivity: carousels, subtle animations, overlays
    Fairness, ethical values, community, environment
    Social media

    This session will include an exercise, and will give ample opportunities for audience participation.

    See you on the day. Please make an effort to look your best – it’s worth it!

    At 11:15am to 12:00pm, Thursday 10th May

  • UK Parliament Intranet goes mobile

    by Sharon O'Dea

    Imagine 300 senior managers, and their support staff, all joining your company on the same day. That’s the challenge that faced the UK Parliament following the last election. This new cohort of highly-skilled, highly mobile representatives demanded new and flexible ways of keeping in touch; a desktop intranet just doesn’t suit their ways of working. In response, Parliament delivered an award-winning mobile intranet.

    This had a simple design and delivered the key functionality an MP needs when out and about – a live feed of what’s going on in the chamber, a calendar of future business, maps and key contacts. This case study covers how they chose content and functionality, what technology choices were made, what they learned along the way, and how they’re building on this.

    At 11:15am to 12:00pm, Thursday 10th May

  • The Future is in Delivery

    by Deane Barker

    Content management is becoming less about management, and more about delivery. The management of content is being trumped by the enhancement and promotion of content post-publish.

    This trend is pushing more and more power to marketing automation tools over traditional content management and publishing tools. More and more, vendors are leading demos with things like A/B testing and campaign management, and not even bothering to cover core concepts like content modeling and page editing.

    This session is discuss the key differences between content management and delivery, and the state of the marketing automation industry — where it came from, where it is now, and what’s the horizon for it.

    Finally, we’ll look at the management/delivery bifurcaton in the context of what it means for the CMS purchasing process. Will it be up-ended to the point where marketing automation tools lead and content management tools follow? Will buyers start their projects with the marketing suite and look to content management to support those tools? In this kind of marketplace, where does core content management fit in, and has it — or will it — become a commodity?

    At 1:00pm to 1:45pm, Thursday 10th May

  • So You're Social, now what?

    by Nathan Bricklin

    This presentation will provide three examples where WellsFargo added social functionality to internal communications and the very different user participation and results of each.

    At 3:15pm to 4:00pm, Thursday 10th May

  • Intranet - devise a winning strategy, win executive support and revamp your intranet

    by Becky Kaplan Farone

    It can often feel like a case of David and Goliath when it comes to getting the right resources, funding and attention to make improvements to a company's intranet. After several failed attempts (and by much larger teams) to overhaul and modernize the aging intranet, hear how the Group Health Intranet team devised a winning strategy, won executive support, gained the consensus of many for a new home page in only a few short months, convinced others to change their long-established processes, and even did all the usual work of keeping the current intranet going.

    At 4:15pm to 5:00pm, Thursday 10th May