Sessions at J. Boye about social branding and Social Media

Wednesday 9th May 2012

• The Social Brand - strategies in the new world of social business

  by IBM

  In this presentation, we will discuss the four key aspects of social brand engagement: guidelines, education, content strategy and key performance indicators. In a world where expensive marketing campaigns often drive social engagement for brands, how can you participate and succeed without the big spend?

  • Brand Engagement
  • social branding
  • Social Media
  • Social media engagement
  • social media for customer engagement
  • social media key performance indicators

  At 10:15am to 11:00am, Wednesday 9th May