Add an eventSessions at J. Boye about Higher Ed Web and Web Strategy
Thursday 10th May 2012
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Content Meets Process: The Modern Strategy of Higher Ed Web
by Philip Gravely and Neah Monteiro
Colleges and universities inherently are positioned to be the most interesting and effective content producers of any industry. Yet, rather than creating and executing an effective content strategy, many schools find themselves regenerating and duplicating content in silos and pockets, then attempting to handle that content through means that are difficult to manage at best, crippling at worst.
Success lies in creating and executing an integrated, campus-wide content strategy that unifies the institutional voice and leverages that content throughout the institution’s business process and constituent-management efforts.
Looking at case studies from two institutions—the University of Richmond in Virginia and Bryn Mawr College in Pennsylvania—we will discuss how moving to a campus-wide, integrated web content strategy can dramatically increase an institutions’ capacity for authentic, accurate, and meaningful content while cutting down on creative budgets and duplicate efforts. We will discuss strategies and governance for this challenging transition from siloed departments to a collaborative community of content editors; as well as ideas for scaling this content approach to institutions of various sizes and resources.