Tuesday 8th May, 2012
9:00am to 12:00pm
The digital marketing challenge is clear: how to best integrate myriad online marketing opportunities (official websites, social media, mobile platforms, video, email and more) with more traditional marketing channels (print, person-to-person contact, television) into a new, cost-effective marketing strategy.
The solution is not quite as clear. In this tutorial, we explore expert opinion about what’s most likely in the near term (from now until 2015), review effective digital marketing campaigns in place now, and speculate about what’s likely to happen in the 5 years or so after 2015.
We’ll include the changing definition of marketing itself, the allocation of resources among different channels, how marketers will measure success, effective content strategies, the impact of continuing technological change, and the ability (or lack of it?) of organizations to “shape the brand” in this new world.
Our goal: leave the tutorial with an understanding of the major issues at play, the best resources to use to stay ahead (or at least abreast) of the digital revolution, and an outline you can adapt for your organization to craft an effective marketing strategy for the future
Higher education marketing consultant and Customer Carewords partner with Gerry McGovern. bio from Twitter
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