•  

The Social Brand - strategies in the new world of social business

A session at J. Boye

Wednesday 9th May, 2012

10:15am to 11:00am (EST)

In this presentation, we will discuss the four key aspects of social brand engagement: guidelines, education, content strategy and key performance indicators. In a world where expensive marketing campaigns often drive social engagement for brands, how can you participate and succeed without the big spend?

About the speaker

This person is speaking at this event.
IBM

Official IBM Twitter account. Managed by George Faulkner and Kevin Winterfield. Follows the IBM Social Computing Guidelines. bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!

When

Time 10:15am11:00am EST

Date Wed 9th May 2012

Short URL

lanyrd.com/sqhgc

Official session page

philadelphia12.jboye.com/

View the schedule

Share

Topics

See something wrong?

Report an issue with this session