Wednesday 9th May, 2012
10:15am to 11:00am
In this presentation, we will discuss the four key aspects of social brand engagement: guidelines, education, content strategy and key performance indicators. In a world where expensive marketing campaigns often drive social engagement for brands, how can you participate and succeed without the big spend?
Official IBM Twitter account. Managed by George Faulkner and Kevin Winterfield. Follows the IBM Social Computing Guidelines. bio from Twitter
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