The Social Brand - strategies in the new world of social business

A session at J. Boye

Wednesday 9th May, 2012

10:15am to 11:00am (EST)

In this presentation, we will discuss the four key aspects of social brand engagement: guidelines, education, content strategy and key performance indicators. In a world where expensive marketing campaigns often drive social engagement for brands, how can you participate and succeed without the big spend?

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Official IBM Twitter account. Managed by George Faulkner and Kevin Winterfield. Follows the IBM Social Computing Guidelines. bio from Twitter

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Time 10:15am11:00am EST

Date Wed 9th May 2012

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