Add an eventThe Social Brand - strategies in the new world of social business
A session at J. Boye
In this presentation, we will discuss the four key aspects of social brand engagement: guidelines, education, content strategy and key performance indicators. In a world where expensive marketing campaigns often drive social engagement for brands, how can you participate and succeed without the big spend?
About the speaker
This person is speaking at this event.
Official IBM Twitter account. Managed by George Faulkner and Kevin Winterfield. Follows the IBM Social Computing Guidelines. bio from Twitter
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