The Era of the Website Redesign is Over

This session will explore the idea that the era of big website redesigns is over. It is not that there are not a lot of websites that would benefit from being redesigned—there are. Rather it is that many websites have become so big, so complex, so entrenched—and organizations so strapped for resources—that it is now practically impossible to redesign them. This session will look at some of the reasons why big website redesigns have become impractical and what it means for website managers, interactive agencies and vendors of website management tools. To keep things from getting too depressing, the session will also explore alternative routes to evolving and modernizing websites that avoid the pitfalls of redesign projects.