Change is complicated - most organisational change initiatives involve not only newer practices and processes, but a shift in the company's culture.
When faced with this challenge, most organisations choose a top down approach, aiming to create an artificial environment where change happens, but in a controlled manner. They propose an unfair deal, asking their employees to support change, but only the the one management is putting forward.
This presentation is going to discuss how this approach is doomed to failure and why management should give up control and embrace change, fostering an innovative environment where it will naturally happen.
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