Its not enough to create a Facebook page or twitter profile and just expect your community to build of its own accord. You need to interact, engage and provide valuable content. However the placement of content is as important as what the content is.
SMO = SEO + community driven applications + seamless technology enabled
But before you start you need to ensure what you place and where you place is on brief. This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at its core.
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