Thursday 8th November, 2012
8:30am to 8:55am
Much talk was made of this being the first digital Olympics. And the stats back that up. 15 million app downloads, 4.7 million twitter followers, 431 million visits, 4.73 billion page views.
Six years ago started the London Olympics social media journey, taking a course that included the current website, london2012.com, 60+ consumer facing services and applications delivered using new media during and before the Games, results services delivered using new media at games time and a series of strategic consumer facing sponsored new media and social media initiatives.
Here Alex Balfour discusses the route map and the final outcome of what has to be seen as one of the greatest digital projects undertaken.
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