Thursday 8th November, 2012
9:45am to 10:05am
As an official licensee of London 2012, Royal Mail wanted to gain strong share of voice around the Olympics conversation on Twitter and build awareness for its London 2012 commemorative stamps featuring Team GB gold medal winners. Within a few hours of every Team GB gold medal win, Royal Mail debuted the commemorative stamp design as well alongside creative, engaging content. Royal Mail also painted its iconic Royal Mail red post boxes in the athlete’s hometown the colour gold, creating a local element to their campaign.
Abby talks through this unique real-time campaign – the highs, the challenges and the results – which delivered fantastic share of voice at both the national and local level.
Head of Digital Communications and Communications Planning, Royal Mail
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