Broadcasting Britian

A session at Learning from the legacy - Comms lessons from the London 2012 Olympics

Thursday 8th November, 2012

11:15am to 11:40am

The BBC provided the most complete coverage of any Olympic games to date, over 2500 hours of content. Traffic to BBC's sites on a single day exceeded the traffic throughout the entire World Cup. It was about enabling viewers to watch whenever they wanted, wherever they wanted. But most importantly it has led to a change in the way we as users consume media and will lead to changes in the way that broadcasters and other media owners will deliver it. This in turn will have a major impact in the way that we, as communicators, utilise broadcast opportunities.

About the speaker

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Cait O'Riordan

Head of product for sport and 2012 at the BBC

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Time 11:15am11:40am GMT

Date Thu 8th November 2012

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