Thursday 8th November, 2012
10:25am to 10:50am
Transport for London's media campaign had to be pro-active. It wasn't just about getting the media on-side - it was about clear messaging, articulate positioning and a complex story. The implications of getting it wrong would have had immense repercussions for the success of the Games.
Stuart Ross, TfL's head of news, disscusses how conventional media relations, coupled with a creative digital and social media campaign, kept London's transport infrarstructure running smoothly.
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