Broadcasting Britain

A session at Learning from the legacy - Comms lessons from the London 2012 Olympics

Thursday 8th November, 2012

12:25pm to 12:25pm

The BBC provided the most complete coverage of any Olympic games to date, over 2500 hours of content. Traffic to BBC's sites on a single day exceeded the traffic throughout the entire World Cup. It was about enabling viewers to watch whenever they wanted, wherever they wanted. But most importantly it has led to a change in the way we as users consume media and will lead to changes in the way that broadcasters and other media owners will deliver it. This in turn will have a major impact in the way that we, as communicators, utilise broadcast opportunities.

Cait O'Riordan shares the trends, the research and the story of what was probably the biggest broadcast project ever undertaken.

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Team GB

Team GB is the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association bio from Twitter

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Time 12:25pm12:25pm GMT

Date Thu 8th November 2012

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