We are developers. We are creators. We are misunderstood by customers, by managers and even co-workers, we are undervalued and often overworked. People don’t appreciate the value we put in our craft and and our drive for innovation. We are central to business in the 21st century yet people don’t appreciate us! ” Of course you are, but you also forgot to mention: You suck at communication. You often put business at risk based on personal ambitions and waste serious amounts of time trying to improve and discuss the wrong things, all in the name of the next great thing that’s going to solve it all. You’ve completely forgotten the plot! Don’t believe me? Why don’t you come along to this talk and get a wake up call. But don’t expect to be treated nicely.
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