by Roger Kirby
It's about shopping. New mobile and web technologies are promising to guide me to the best deals and to anticipate my every need, resulting in the best service possible based on my individual preferences and behavior.
Will it really be this way in ten years?
There are other forces at work beyond the drive to provide the most convenient and profitable retail experience. Think about the economy. What happens if I have less money in my wallet than I do now? What if I protect my identity more than I do today? And what if I come under pressure to purchase less and trade more?
Together we will create alternative scenarios for the future of retail and the digital technologies behind it. Our goal will be to come up with innovative ideas that benefit both consumers and retailers in a future of economic and ecological challenges. I hope you'll be inspired to create digital technologies that improve how we purchase and use goods and services.
For the past several years I have been conducting collaborative innovation projects with major corporations in Switzerland for Swisscom. I am now a member of Swisscom's recently created Foresight team. Our job is to look ahead into a turbulent future and find new applications for information- and communication technologies that benefit businesses and consumers.
22nd–24th February 2012