The neuroscience of design

A session at London IA April 2012

Understanding how the brain work will make you a better designer.

Joe Leech will talk through how we perceive and think and how designers can tap into cognition and perception theory to make their stuff more effective.

About the speaker

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Joe Leech

Recovering neuroscientist & Strategic Commander of UX. Author of Psychology for Designers.

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Official event site…ril-2012

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Books by speaker

  • A Pocket Guide to Psychology for Designers

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