The neuroscience of design

A session at London IA April 2012

Understanding how the brain work will make you a better designer.

Joe Leech will talk through how we perceive and think and how designers can tap into cognition and perception theory to make their stuff more effective.

About the speaker

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Joe Leech

UX and Product Management Consultant. Author of Psychology for Designers.

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Books by speaker

  • Psychology for Designers: How to apply psychology to web design and the design process.
  • A Pocket Guide to Psychology for Designers

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