This two-day free writers’ workshop is aimed at developing writers for the digital age, with a £6k development contract up for grabs with Portal Entertainment.
London Transmedia Fest 2012: Immersive Writing Lab
If you want to write traditional film, TV and radio, stop reading now.
If you’re still reading, you might be what we’re looking for. Following on from the success of last year – and now in it’s second year – the Immersive Writing Lab, brought to you by Portal Entertainment in partnership with the Literary Platform, Ogilvy, and Cisco, is a two day writers workshop and three month competition aimed at developing writers.
The Lab is specifically aimed at writers who want to write ‘immersive entertainment’: stories told over more than one medium and requiring the audience to take part and discover the story. The event will be held at Ravensbourne in London on October 26th and 27th 2012. The competition will run for three months.
The focus of this year’s workshop is ‘ROLEPLAY’ – how do you get an audience to discover and navigate through your story? How do you keep them hooked? What are the most common mistakes?
26th October – Learning the tools
Location: Digital Enterprise Greenwich, 6 Mitre Passage
* Specialists from disciplines already telling immersive stories will help you learn how they do it:
Immersive Theatre: Pete Higgins, Punchdrunk
* Comedy: Adam Riches, winner of Best Show at Edinburgh Comedy Awards 2011
* Magic: Brad Henderson, one of the best sleight of hand magicians in the world.
* Video Games: Dan Burwen, formerly of EA, writer of groundbreaking interactive comic All the Shah’s Men
* Interactive Narrative: Mike Jones, Head of Story at Portal Entertainment, winner of AFTIE
* Technology and Perceptive Media: Ian Forrester, Senior Producer R&D at BBC
* Branded Entertainment: Doug Scott, President of Ogilvy Entertainment
27th October – Workshop
Location: Ravensbourne. Room 209-210
This is where the fun really begins! We will be handpicking fifty writers for a hands-on workshop developed with BBC Writers Room. Develop and experiment your own story world with other writers!
As the Lab draws to a close, we’ll be launching a three-month competition allowing you to develop a storyworld. The winner will receive a £6k development fund from Portal Entertainment to push forward their idea. We are currently developing Blackout by Laura Grace and Elizabeth McGuane, the winner of the 2011 competition.
Sounds completely up my street – how do I apply?
The event is completely free to attend. We’re looking for applicants at any stage in their career – we’re really looking for people with an idea of how an audience will take part in, discover, and navigate, your stories. We expect theatre, performing arts and video game writers to see this as standard, but we also expect to hear from TV, film and radio writers looking to branch out.
You can take a look at last year’s speaker’s videos and competition to see what’s involved. To find out a bit more about Portal Entertainment, and the team behind it, visit their website.
Scores of exhibitors will gather at London Transmedia Fest 2012 to demonstrate the most innovative applications of Transmedia technology worldwide. Whether you’re looking for a multi-platform media player, analytics and user tracking, interactive video software, video producers or more, you’ll find it at London Transmedia Fest 2012.
To apply to exhibit at London Transmedia Fest, please email firstname.lastname@example.org.
All attendees will be also eligible to attend both the results of the TV Hack Fest (27th October: 6pm – 7pm, Walker Space at Ravensbourne), and the Hack Fest networking party (27th October: 7pm – 9pm, Ravensbourne).
Look forward to seeing you there!
1. Traditional TV and the Broadcasting world are facing massive disruption in the next five years as new gatekeepers enter the living room... such as CE Manufacturers with Smart TVs, Tech companies like Google, Apple, Microsoft (XbOX), Boxee, Roku etc., and Second Screen engagement and discovery tools such as the Smart Phone and Tablet.
TV is going to change - we know that. It's just a matter of how and when. Here's an example of what we see, as possible areas to develop in the future evolution as TV changes over the next decade.
Hacking for Good? Hacking for Innovation? Yes, it's not hacking the Pentagon or MI6... To the contrary - creatives, developers, coders, and entrepreneurs get together, get creative and get to build cool stuff - that's what a HackFest is all about.
Hackfest.tv will include 150-200 developers who will be given the simple topic of hacking TV to make it cooler!
The objectives are the hackathon are:
The tasks can include:
“To develop a commercially viable video entertainment service (or app) that combines linear video, VoD (video on demand), social media, gaming, discovery and dissemination, personalization, new forms of advertising, community, tCommerce, multiplatform engagement and involves multiple screens, TVs, tablet PCs, PCs, games consoles, smartphones etc.”
The venue will be Ravensbourne College www.rave.ac.uk, London’s premier media technology university facility, which will be available 24/7 to developers and entrepreneurs to create new TV experiences 26 / 27 October. Entrants can come in as teams or also join up with others using our hookup service prior to the event.
2. APIs and SDKs will be offered from technology companies as well as content from production companies which will allow for competitors to create new “transmedia” experiences around Social TV, Playalong TV, Search and Discovery, Smart TV, Online Gaming and other Multiplatform and Multiscreen Engagement innovations.
3. There will be four categories for winners. Winners will receive cash/product prizes from sponsors as well as have the opportunity to show their work to London-based VCs operating in the media technology space, and the broadcasting community worldwide.
1) Best Commercial product concept.
2) Best Design (technical and creative)
3) Most Innovative
4) Overall Hackfest Champ
Here's what you can expect:
The challenge is to “develop a commercially viable video entertainment service (or app) that combines linear video, VoD (video on demand), social media, gaming and/or personalized advertising, and is distributed on multiple screens, TVs, tablet PCs, PCs, games consoles, smartphones etc.”
The objectives of the TV HackFest 2012 ‘TellyHack Challenge’:
1. Build examples of future interactive entertainment formats, utilising the APIs and SDKs made available to you, such as metadata, applications, social media, gaming, second screen, video and audio.
2. Show how future video entertainment could be delivered within an interactive multi-screen environment.
3. Build commercially viable business models for the distribution and delivery of these future video entertainment formats.
Marketers and advertisers have always had to tell brand stories in unique and interesting ways. And while these stories were once limited to broadcast, short messages, today they can be so much more – from an interactive web series, to an experiential live event, to a well-done Facebook timeline. Join us in the Walker Space at Ravensbourne as we tackle the ins and outs of Storytelling in Ogilvy & Mather UK’s 10th Lab Day.
The day will focus on 4 key elements:
1) Branded entertainment
2) Transmedia storytelling
3) The power of digital video
4) Telling Stories with Data
Part 1 – Branded Entertainment
Featuring a Best of Branded Entertainment screening and a look at how to approach branded entertainment strategically within the marketing mix.
Part 2 – Transmedia Storytelling
A look at how broadcasters today are changing the way they conceive and bring to life their programs and characters across all media touch points – and why brands should follow suit.
Part 3 – Power of Video
Beyond entertainment, branded video in the shape of tutorials, infomercials, even service, has a powerful role to play. Here we’ll explore how video can help your brand dominate the search results, convert engagement into business results and evolve into an even smarter marketer through new insights.
Part 4 – Telling Stories with Data
Yes, the sheer volume of data available today can be intimidating, but it also presents huge opportunity – to learn, to respond and to get more creative. Learn how the creative use of data can drive greater ROI.
Coca-Cola has made a bold claim to move from “creative excellence to content excellence;” the Cannes Lions Advertising Festival launched it’s “Branded Content and Entertainment” category in 2012, with a record number of inaugural entries; and Red Bull hopes 2012 marks the year they bring in profit from their dedicated content engine, Red Bull Media House. All are significant signs of the content mind-set shift being embraced by marketers around the world – but there’s still so much to learn about this key digital age communications skill.
Come join us for a day of inspiration, practical guidance and fun with the industry’s storytelling leaders.
Ogilvy Storytelling Lab Day Agenda
09.30: Welcome – Ogilvy Digital Labs and Ravensbourne
Part 1 – Branded Entertainment
09.40 - 11.00: Intro to BE and top 10 case studies inc. Unilever, Shell, Amex (Doug Scott & Cody Hogarth, Ogilvy)
11:00 - 11:30: Approaching branded entertainment strategically – BEAM (Patou Nuytemans, Ogilvy)
11:30 - 11:45: Inspirational Story (Pat Cadigan)
11:45 - 12:00: Break
Part 2 – Transmedia Storytelling
12:00 - 12:20: Transmedia case study (Channel 4)
12:20 - 12:40: Transmedia case study (Somethin’ Else)
12.40 - 13.15: Transmedia storytelling panel (Twitter, BBC Perceptive Media, Tumblr, Channel 4)
13.15 - 13.30: Inspirational story (Pete Higgin, Punchdrunk)
13.30 - 14.30: Lunch
Part 3 – Power of Video
14.30 - 14.45: Case study (TBC)
14:45 - 15:05: Viral is a dirty word (Olivia Rzepczynski, Ogilvy)
15.05 - 15.50: Drive business value through digital video panel (YouTube, Ooyala, Unruly)
15.50 - 16.05: Inspire session (Pam Warhurst, Incredible Edible)
Part 4 – Telling Stories with Data
16.05 - 16.35: Sexy little numbers (Dimitri Maex, Ogilvy)
16.35 - 17.00: Behavioural economics (Rory Sutherland, Ogilvy)
17.00 - 19.00: Networking drinks
London Transmedia Fest 2012 debate: Defining a central place and language to assist the creation of new blends of media.
Industry and academia come together with the London Transmedia Fest audience to discuss definitions of Transmedia and explore where disciplines and traditions come together to create new blends of media.
The panel will cover:
Who’d like to make their content work harder for them?
Are you a high-flying freelance producer looking to maximise value from the new world of Transmedia content? Maybe you own an independent TV company and are looking for new funding strategies and insights into new markets?
Whether you’re in the TV, film, web, animation, gaming or mobile content business, this Future Media Business Modelling Lab will teach you the six-pack of future funding skills to make your business leaner.
The Six Pack:
1. The Steps To Adopting New Funding Strategies
2. The Truth About The Changing World Of Commissioning
3. What The New Markets Will (And Won’t) Pay For
4. How To Maximise Transmedia Content Value
5. How To Exploit Your IP
6. How To Make More Than TV Shows.
We know the value of your time, so we’ve pulled out all the stops to bring you speakers with a proven track record in creating profitable digital content
Are you into interaction design, graphic design, coding, or hacking? Do you fancy a chance to scare the living daylights out of someone and get your project seen by over 17 million people?
You’re in luck, because Digital Shoreditch is throwing the scariest event of the season.
Join us for our Halloween Scareathon at uber-futuristic Ravensbourne where the aim is to design, make, build, or create a project (virtual or actual) with the intent of scaring the pants off people.
The winning project will be featured on the MSN UK website, which sees 17 million unique visitors a month.
For the devilishly reasonable price of £6.66, we’ll supply the pizza and refreshments, but the rest is up to you. Fancy dress is encouraged, too.
There are only 50 places avaliable and they’re going fast, so sign up now (external site).
The Scareathon is part of the London Transmedia Fest and the London Games Festival. Thanks to our media partners: MSN UK, Queen Mary University, Ravensbourne and City University.
26th–27th October 2012