Session INV202: Strategy in Action: The Successful Journey to the Exceptional Web Experience

A session at Lotusphere 2012

Monday 16th January, 2012

1:00pm to 2:00pm (EST)

It has become strategically critical for organizations to focus on developing and strengthening their business relationships online. By emphasizing delivery techniques that include social, mobile, analytics, and enterprise integration strategies, leading organizations are reaping the benefits of competitive differentiation, customer loyalty, profitable growth, and enhanced employee interactions. In this session, we share how customers are realizing these benefits today, and IBM's forward-looking vision for how organizations can reinvent customer relationships and transform the speed of business through online channels.

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Gary Dolsen

IBM Director of Web Experience products, Sugar Loaf firefighter, father & husband, mountain-dweller, Broncos fan bio from Twitter

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Time 1:00pm2:00pm EST

Date Mon 16th January 2012

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